Business Analytics enables us to develop new insights and understanding of business performance based on data and statistical methods. It focuses on using a consistent set of metrics to both measure past performance and guide business planning.
Business Analytics is a critically important area from tools, solutions and implementation perspective, since more and more organizations are trying to formulate validate their long term market strategies in addition to understanding customer behavior, cost relationships, customer satisfaction determinants etc by BA tools.
Visualization clearly reveals structure within the data and thus can help the viewer to better identify patterns, detect outliers etc. which could not be done so easily with other forms of data.